Campaigns

Something old, something new, something borrowed, something blue…

The tradition is about happiness and relates back to the Victorian era. Even earlier than that it symbolised the continuity, especially the link between the bride, her mother and grandmother.

The blue symbolise love, tenderness and faithfulness and is also the colour of hope. Choose the word on the blue ribbon to your wedding dress from Ewie of Scandinavia. Your dress shall be personal for you and it is created for love.

Please read more about the blue ribbon under the heading “Collection” or visit any of our retailers.